Jim Thompson and Thai Heritage into World’s Future at Osaka World Expo
Osaka, Japan, June 6, 2025 / TRAVELINDEX / At Expo 2025 Osaka, Jim Thompson presents a modern expression of Thai identity through silk and design – bridging heritage and innovation under the national theme, Bhumi Vimana.
Jim Thompson, the iconic global lifestyle brand from Thailand, joins the Thailand Pavilion at Osaka World Expo 2025, with a curated showcase in the commercial zone. Representing the essence of Thai craftsmanship through contemporary design and sustainable practices, Jim Thompson’s participation aligns with Thailand’s national theme, ‘Bhumi Vimana’ – a celebration of heritage rooted in the land (Bhumi) and visions of progress that reach for the sky (Vimana).
Held under the overarching theme ‘Designing Future Society for Our Lives’, Expo 2025 calls for ideas that inspire a more sustainable and connected world. In response, Jim Thompson presents a curated capsule of silk souvenirs that merge traditional artistry with modern aesthetics – offering a future-forward take on Thai culture, designed not only to preserve heritage but to carry it confidently into tomorrow.
“Jim Thompson is proud to represent Thailand at one of the world’s most anticipated global exhibitions, bringing together nations, ideas, and innovation,” said Nunnapat Verojanavat, Marketing Director. “We see this as more than a brand showcase – it’s an opportunity to tell the story of Thailand through silk, design, and imagination. It’s an invitation for the world to experience Thailand’s soul through silk and iconic design – while looking toward a future where tradition and innovation move hand in hand.”
The souvenir collection, available exclusively at the Thai Pavilion, draws inspiration from timeless motifs while embracing contemporary aesthetics. From richly illustrated womenswear and menswear to silk scarves, bags and vibrant home décor, each piece reflects Jim Thompson’s signature design language – rooted in Thai silk traditions and enriched with motifs that resonate globally. Besides curated pieces for sale, the Jim Thompson experience at the Thai Pavilion incorporates physical displays, and immersive digital storytelling. Visitors can explore the brand’s story – its founding by James H.W. Thompson, its deep ties to Thai artisanship, and its contemporary vision for Thai design.
The Thai Pavilion at the Osaka World Expo is expected to welcome over 3 million visitors during its six-month run, offering an immersive showcase of Thai culture, innovation, and craftsmanship.
Experience the Jim Thompson showcase at the Thailand Pavilion at Expo 2025 Osaka – from 13 April to 13 October – and take home a piece of Thai heritage boldly reimagined for the future.
About Jim Thompson
No brand spells heritage like Jim Thompson, the Thai Silk Company founded in 1951 by James H.W. Thompson, an architect, art collector, socialite, and entrepreneur who is recognized as the driving force behind the revival of Thailand’s silk industry. Jim Thompson’s disappearance remains one of Southeast Asia’s most intriguing unsolved mysteries.
Today, Jim Thompson is the iconic global lifestyle brand from Thailand with a reputation for beautiful silks and “Beyond Silk”.
