Thailand Opens Its First ‘Travel & Tech Asia’ to Lead Asia’s Tourism Future
Bangkok, Thailand, July 3, 2025 / TRAVELINDEX / Thailand is stepping into the spotlight as a leader in smart tourism with the launch of Travel & Tech Asia 2025, the country’s first trade show focused entirely on travel innovation and technology.
Travel & Tech Asia 2025 is taking place from July 2–3 at the Queen Sirikit National Convention Center in Bangkok, Thailand. The event is supported by prominent public and private sector organizations, both domestic and international, including the Tourism Authority of Thailand (TAT), TAT Travel Tech Startup, Booking[.]com, Traveloka, SiteMinder, Lighthouse, TCEB and many other key supporters. Organized by VNU Asia Pacific, the event brings together travel businesses, technology providers, and tourism organizations from across Asia onto one dedicated platform.
The show comes at a time of unprecedented growth for the Asia-Pacific tourism industry. The market is projected to reach USD 155.5 billion in 2025, with expectations to nearly double by 2035. Thailand remains one of the world’s most popular travel destinations, ranking 8th globally with over 35 million international arrivals in 2024. In the first half of 2025 alone, the country has already welcomed more than 16.7 million visitors.
At Travel & Tech Asia 2025, over 35 brands from 6 countries are showcasing the latest tools for the industry—everything from hotel management systems and AI travel booking to immersive virtual experiences, digital payments, and cybersecurity.
During the official opening ceremony featured Mr. Jakkaphon Tangsutthitham, Vice Minister of Tourism and Sports, and executives from public and private sectors. They emphasized Thailand’s vision to become a regional hub for smart tourism, powered by strong partnerships and digital transformation.
Mr. Jakkaphon Tangsutthitham, Vice Minister of Tourism and Sports, presided that “Travel & Tech Asia 2025 is more than just an exhibition—it is a national platform to drive tourism innovation in line with Thailand’s digital and green economy strategies. As we embrace a future shaped by changing traveler behaviors and global challenges, technology is no longer optional—it is essential. This event reflects how the public and private sectors can come together to create real impact—not just for today, but for the future of Thailand’s tourism industry.”
Mr. Justin Pau, CEO of VNU Asia Pacific, states that “Travel & Tech Asia 2025 proudly marks Thailand’s first-ever B2B trade show dedicated entirely to travel technology and smart tourism solutions. This event was created to connect the full spectrum of the travel ecosystem—from infrastructure and hotel tech to booking platforms, marketing innovations, and sustainable tools. At its core, this show is about collaboration, and we are deeply grateful for the support of 18 leading organizations—including the Ministry of Tourism and Sports, TAT, PATA, TCEB, DEPA, NIA, and many others—who share our mission to advance travel through technology and move the industry forward together.”
“The Tourism Authority of Thailand is proud to co-organize Travel & Tech Asia 2025, a key platform connecting digital innovators with the tourism industry to drive technology adoption and sustainability. This event supports our mission to position Thailand as a high-value, future-ready destination. By embracing digital transformation and eco-friendly solutions, we can enhance visitor experiences while promoting responsible tourism,” said Mr. Kittipong Prapattong, Deputy Governor for Digital Research and Development.
“Travel & Tech Asia 2025 is more than just an event—it’s a catalyst for reimagining the future of our industry. At PATA, we believe innovation goes beyond adopting new technologies; it’s about fostering a mindset of openness, collaboration, and purpose. As we navigate rapid change, we must build smarter systems, form stronger partnerships, and invest in our people—the true heart of travel and tourism. Technology must be a force for good, making travel more seamless, inclusive, and sustainable. Events like this empower us to co-create solutions that connect communities, strengthen the tourism economy, and preserve the human essence of travel,” said Mr. Noor Ahmad Hamid, CEO, Pacific Asia Travel Association (PATA).
As part of its ongoing commitment to sustainability, VNU Asia Pacific is proud to announce that Travel & Tech Asia 2025 will be the organization’s first carbon-neutral event, delivered in collaboration with the PEA Innovation Hub. This partnership marks the beginning of a long-term environmental strategy across all VNU-organized exhibitions. The initiative includes the implementation of carbon tracking systems, optimization of resource use, and the promotion of innovations that support environmental responsibility.
The show runs through Thursday, July 3, from 9:30 AM to 5:00 PM, and is free to attend for trade professionals. Organizers aim for the event to serve as a catalyst for shaping the future of travel in Asia—connecting forward-thinking ideas with real-world applications. Onsite registration is open—join us and be part of the movement driving smarter, more sustainable tourism.
