PATA Welcomes Guangzhou Chimelong Group Co., Ltd. as its Newest Preferred Partner
Bangkok, Thailand, July 07, 2026 / TRAVELINDEX / The Pacific Asia Travel Association (PATA) is pleased to announce that Guangzhou Chimelong Group Co., Ltd (Chimelong Group), a leading cultural tourism conglomerate providing both leisure and MICE offerings, has become the Association’s newest Preferred Partner.
“As one of Asia’s most innovative tourism enterprises, Chimelong Group has demonstrated how world-class attractions and experiences can inspire travel, create economic opportunities, and contribute to destination development,” said PATA CEO Noor Ahmad Hamid. “We are delighted to welcome them as a Preferred Partner and look forward to working closely together to strengthen responsible tourism practices within the hospitality sector.”
A representative from Chimelong Group said, “Chimelong has always remained dedicated to tourism, committed to building a world-class brand and pursuing international development. Driven by culture, technology, innovation and talent, we are confident that Chinese creativity will continue to bring new inspiration and valuable experiences to the global tourism industry.”
Under the agreement, the partnership aims to support the sustainable growth and competitiveness of the Asia Pacific visitor economy. Through mutual advocacy, industry engagement, tourism research, and the exchange of data and intelligence, the organisations are set to jointly drive initiatives that advance responsible tourism practices within the region.
The agreement also aims to reflect shared objectives between PATA and Chimelong Group, including:
– Enhancing the value and perceived value of the Asia Pacific visitor economy
– Strengthening engagement between governments and national tourism organisations
– Promoting the benefits of reliable, unique, and comprehensive tourism intelligence
By bringing together PATA’s industry expertise and expansive global network with Chimelong Group’s innovative approach to cultural tourism and hospitality, the partnership creates opportunities for future cooperation that supports the long-term growth and success of the visitor economy across Asia Pacific.
